ZakGraphix Identity & Branding.
Shaping Your Clients' Expectation
Branding is a crucial part of a company's image. Far more than just a logo and color scheme on a letterhead, branding takes into account the entire visual presentation of a business. In addition to superior products and excellent customer service, a business needs cohesiveness in all areas of design and visual representation to convey a unified purpose and mission in its directive.
Most major businesses spend tens of thousands of dollars on marketing strategies and company branding to give their corporate presence the edge it needs to be competitive in today's business market. These same companies also utilize branding techniques to overshadow internal deficiencies and discredit previously disgruntled clientele. Branding and rebranding keeps the public face of an organization stable and secure.
Small to medium businesses benefit from branding by utilizing it to convey the same dependable image that larger corporations attempt to uphold. Though word of mouth and referrals are the best way to gather quality customers and clients, often times a small or medium size business will not consider the negative impact a misaligned image will have on their business. Quality branding conveys integrity, dedication, investment to prospective clients - and it adds a tremendous amount of weight to an already established business's credence.
Branding for a small to medium sized business may include:
Defining Your Brand
Branding can be defined quite easily. Recognition, Equity, Awareness, and Loyalty (R.E.A.L.) is how we strive to focus our craft, remembering that branding brings every element of R.E.A.L. to life in the eyes of your client. Consider how your client will answer the following questions when he thinks about your company:
- What is your company's goal?
- What benefits and features are associated with your products or services?
- What preconceived images do your customers already have of your company?
- What values and qualities do you want them to relate to your company?
As you can see, there are many things to consider when creating a brand for the small to medium sized business. That's where we come in. Contact us today to learn more about how we can assist you in your branding efforts.
Micah W. Zak
Senior Graphic/Web Developer